Student retention is one of the top issues facing higher education institutions today. While many institutions put programs in place to address low retention rates, they are not using data to decide what success programs are most effective.

Knowing why students leave an institution is critical to preventing further withdrawals or stop outs. Our research showed that there is a disconnect between why students leave and why administrators think they leave. Collecting and understanding data is vital to understanding why students leave an institution.

Data helps institutions cut to the core of why students leave, and it shows what opportunities exist to improve student retention and completion rates. Owning the data is not enough. The key to addressing low student retention rates is getting the right technology and resources to help decipher the needs of your unique student population. General assumptions and generic statistics about why students leave are not enough to solve the problem. Through analytics, your institution can review all facets of the student life cycle, and determine where your retention efforts should be concentrated.  By identifying at-risk students and the true reasons they leave, institutions can then drive action and program changes to impact their student retention rates.

The infographic below is a handy tool for understanding how insight can help your institution pinpoint its unique risk factors and opportunities. Then download the eBook, The Secret to Student Success: Effective Practices to Boost Student Retention and Graduation Rates, to see how you can collect and use data to improve student success—ultimately, retaining more students.


Insight is Key to Improving Student Retention

Infographic on Student Retention: Insight

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