Communications leaders, district leaders and community members have been sharing their viewpoints on social media in schools.

Did you know….?

  • 1 out of 4 communications leaders said they fear using social media and identified it as one of their key communication challenges.1
  • Social media was named the second most effective aspect of community engagement, right behind district websites.2
  • Social media was the #1 factor that caused an increase in engagement for respondents’ districts.2
  • 76% of communications leaders identified school or district Facebook account(s) as a method that is most effective for communicating with parents today.1
  • ⅓ of community members say that they use school or district Facebook or other social media accounts to learn about what is happening in local schools in their community.1

We reached out to communications leaders from Duval County Public Schools (FL), Clover Hill School District (SC), Shelby County Schools (AL), Arlington Public Schools (VA), Fort Osage School District (MO), and Brevard Public Schools (FL) and asked, “How does Blackboard technology help you communicate your district’s story via social media?” Hear what they have to say in this video.

Download this brand new ebook, A K-12 communications leader’s guide to social media, to help alleviate the fears you and your schools might have about social media adoption. Plus you’ll discover new ways to ramp up your social media strategy by hearing from some of our customers who are effectively engaging their parents, students and communities through various school and district social media channels.

Sources:

  1. Project Tomorrow, Speak Up Survey, 2016.

Speak Up provides an easy way for students, parents and educators to participate in your local decisions about technology, as well as contribute to the state and national dialogue about educational technology. Since 2003, Project Tomorrow has collected the viewpoints of 4.5 million students, educators and parents – the Speak Up dataset represents the largest collection of authentic feedback from these key educational stakeholders.

  1. TechValidate Survey, 2016.

TechValidate is a research firm that surveyed 247 Blackboard customers about a wide range of community engagement topics.

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