Parents Share Expectations for K-12 Communications in New Report


First came printed materials. Then digital content. Now, we are in the midst of a mobile communications movement. So, what’s in store for the future of K-12 communications?

That’s what we uncover in our latest Trends in Community Engagement Report, written in partnership with Project Tomorrow. The report is created using survey data from Project Tomorrow’s annual Speak Up Research Project which collects information about digital learning and communications trends from over 500,000 students, parents, teachers, administrators and community members.

Each year, the report uncovers significant findings about parent expectations for classroom, school, and district-level information sharing that challenge what we thought we knew.

Some key findings include:

  • Parents would like information to be conveniently pushed directly to them instead of having to seek it out
  • At the same time, parents are busy and don’t want to be over-loaded with messages. Schools should send timely, highly impactful information
  • Email is the best way to reach them no matter their child’s grade level or whom the communication is coming from (teachers, school administrators or the district)
  • The popularity of visual social media channels (e.g. YouTube and Instagram) is on the rise

Check out the infographic below (with text alternative) for more highlights and download the Trends in Community Engagement Report to see the full set of data and our predictions for what’s coming next in the world of K-12 communications.