Parents share expectations for K-12 communications in new report: Screen Reader


First came printed materials. Then digital content. Now, we are in the midst of a mobile communications movement. So, what’s in store for the future of K-12 communications?

That’s what we uncover in our latest Trends in Community Engagement Report, written in partnership with Project Tomorrow. The report is created using survey data from Project Tomorrow’s annual Speak Up Research Project which collects information about digital learning and communications trends from over 500,000 students, parents, teachers, administrators and community members.

Each year, the report uncovers significant findings about parent expectations for classroom, school, and district-level information sharing that challenge what we thought we knew.

Some key findings include:

  • Parents would like information to be conveniently pushed directly to them instead of having to seek it out
  • At the same time, parents are busy and don’t want to be over-loaded with messages. Schools should send timely, highly impactful information
  • Email is the best way to reach them no matter their child’s grade level or whom the communication is coming from (teachers, school administrators or the district)
  • The popularity of visual social media channels (e.g. YouTube and Instagram) is on the rise

Check out the alt text for infographic below for more highlights and download the Trends in Community Engagement Report to see the full set of data and our predictions for what’s coming next in the world of K-12 communications.

Alt text for infographic:

Title: Are you aligned with new parent communication preferences?

Parent communication preferences are constantly evolving as new technology trends emerge. Check out what 30,000 parents say about classroom-to-home and school-to-home communication.

What parents want: Communication best practices

  • Top 6 most important characteristics for effective communication with parents
    1. Convenience
    2. Push, not search
    3. Personalization
    4. Timeliness
    5. Realization of busyness
    6. High impact/high ROI information
  • Most popular social media channels for parents
    1. Facebook
      • 64% of mothers are frequent users
      • 45% of fathers are frequent users
    2. Messaging apps
      • 42% of mothers are frequent users
      • 29% of fathers are frequent users
    3. YouTube
      • 23% of mothers are frequent users
      • 34% of fathers are frequent users
  • 88% of school administrators report using social media
  • 61% of school administrators say efforts resulted in more informed and engaged parents (This is an increase of 18% over last year)

What parents want: Teacher-to-home communication

    • 1 in 3 parents are not satisfied with teacher-to-home communications
    • Top four most effective methods for teachers to communicate academic progress with parents
      • 1: Email – 74%
      • 2: Face to face meetings – 45%
      • 3: Text – 39%
      • 4: Phone call – 32%
  • Parents expect personalized and individualized communication from teachers

What parents want: School and district-to-home communication

  • 1 in 4 parents are not satisfied with district-to-home communication
  • Top four most effective methods for schools or districts to communicate general news with parents
    • 1. Email: 76%
    • 2. Auto phone messages:  62%
    • 3. Text messages: 45%
    • 4. Online newsletters – 26%
  • Parents expect timely and efficient communication from school and district leaders

Read the full report for more communication and parent preference data

Button: Learn more

Source: Project Tomorrow, 2017. Trends in Community Engagement Report: Text, Twitter, Email, Call – new expectations for school-to-home communications