Today’s parents have options and lots of them. Gone are the days when children are limited to attending the school within their geographic boundary. When it comes to competition, it doesn’t matter if you work for a public, private, charter, or online school you’re all competing for the same students. Check out the infographic for some facts about the competition effecting your school or district.

Is your school or district in the position to compete with these different threats for precise enrollments? Are you in the position to market yourself to your parents and community members? Are you able to clearly articulate what makes you special? Are you continuously educating them on what makes you different?

Feeling a bit overwhelmed and not sure what to do in the face of all this stiff competition? Check out our ebook “Congratulations, you’ve got competition” to discover five ways you can maintain and grow your school or district’s enrollment.

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You’ve got competition for your enrollments

  • 75% of school districts offer online or blended learning (50% increase from 2009-2010)
  • 10% of U.S. students attend a private school
  • 1 million students are on a waiting list to attend charter schools
  • Between the school years 2003-2004 and 2013-2014, the percentage of all public schools that were public charter schools increased from 3.1 to 6.6 percent
  • More than 2.7 million students are taking part in digital learning in the school year 2013-2014 (an 80% increase from 2009-2010)
  • During the 2013-2014 school year, 30 states had statewide fully online K-12 schools
  • Between the school years 2003-2004 and 2013-2014, overall public charter school enrollment increased from 0.8 million to 2.5 million
  • The total number of public charter schools increased from 3,000 to 6,500 across the U.S.
  • The number of full time students registered in online education is 4x what it was a decade ago
  • In 2013-2014 school year, 315,000 K-12 students were enrolled in full-time online public schools (an 58% increase from 2009-2010)
  • School choice programs by state in 2016
    • States with school choice programs : Maine, New Hampshire, Vermont, Rhode Island, Pennsylvania, Maryland, Virginia, North Carolina, South Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee, Ohio, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Arkansas, Louisiana, Oklahoma, Kansas, South Dakota, Montana, Wyoming, Utah, Arizona, and Nevada
    • States without a school choice program: New York, Massachusetts, Connecticut, New Jersey, Delaware, West Virginia, Kentucky, Michigan, Missouri, Texas, Nebraska, North Dakota, Colorado, New Mexico, Idaho, California, Oregon, Washington, Alaska, and Hawaii

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