What’s at the heart of a successful communications strategy? Involved parents and community members? An expansive list of communication channels? Tools galore?
None of those, exactly. It turns out that listening and adapting are key to maintaining a healthy communications heartbeat. To get a clear diagnosis of what’s working, evolving, and even disappearing in communications departments across the country, Project Tomorrow surveyed more than 700 K-12 communications professionals. The data showed us how the work of the communications leader Reflects the Pulse of the School District in our latest report, written in partnership with Project Tomorrow.
Key findings include:
- Emerging importance that district communications officers are placing on engaging and communicating with the parents of young children who are not yet in school
- Communications pros are increasingly turning to social media vehicles to support their outreach to parents and the community
- Development of a new “communications divide” that has the potential to disengage or disconnect parents from their local schools because they do not have home Internet access
- School districts are increasingly prioritizing the accessibility of their websites and other online content in a new effort to enhance communications initiatives
To learn more, download the full report to see the complete set of data and our predictions for what’s coming next in the world of K-12 communications.