The rise in popularity of the major social networks, like Facebook and Twitter, has caused a shift in the way higher education institutions communicate with campus stakeholders. Many colleges and universities are using social media, in conjunction with other multi-channel communications, to engage and exchange information with current and former students alike.

Although it has been in existence longer, the text message continues to change the way people communicate. It comes as no surprise to hear that 31 percent of adults prefer to be contacted via text, as reported by the Pew Internet and American Life Project. Not surprisingly, young adults (aged 18 – 24 years old) were found to be the most avid texters, exchanging an average of 109.5 messages on a normal day. With such proclivity for texting, our college and university clients have found the ability to send out text messages with timely information and notifications to students and the surrounding campus community is to be increasingly vital.

Of the recent implementation of Blackboard Connect at Ohio University, the Associate Vice President for Risk Management and Safety, Joe Adams said, “Today we can send a text faster and with greater confidence of its delivery… This is just the latest step we’re taking in keeping the University community safe and prepared for any situation that may arise.”

As communication patterns and habits continue to change, we are constantly looking for ways to help educators and administrators utilize new avenues for effectively communicating with students and academic stakeholders. To learn more about how Blackboard Connect can help your institution reach students on their terms, read our whitepaper, Communicating with Students in Web 2.0 World.

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