Julie Evans is the CEO of Project Tomorrow. Please join Julie for her session on Thursday, July 14 at 10:15-11:10AM in Titian 2201A.

Yes, you can!  Let’s admit it – our school and district budgets are still struggling and so, now more than ever, we all need to be able to build a solid financial case as well as a compelling value proposition for the adoption or expansion of our online learning initiatives.  You know all about the benefits of online professional development for our teachers and expanded course offerings for our students.  But how do you get started building your online learning “return on investment” business case?  Don’t panic – just follow these three easy steps.

Step one:  Join me at Bb World 2011 in Las Vegas and participate in our session on Thursday at 10:15 am in the Venetian Congress Center – Titian 2201A. In this session, we will release a brand new report that documents how to build an online learning ROI business case.  This report has been created for Blackboard by Project Tomorrow and is based upon in-depth interviews with 10 district leaders, survey results from administrators nationwide, and selected data findings on online learning from the annual Speak Up surveys.  This is not your standard “read and file” report however.  This new report (so new that the name is still under wraps) includes a first ever rubric for how schools and districts can identify the elements of an ROI analysis.  Come to the session to get a copy of this new report!

Step two:  Follow in the well worn steps of some “Online Learning ROI Pioneers.” No need to reinvent the wheel.  Included in the report are several snapshot profiles of districts that have used an ROI analysis to justify either the implementation of a new online initiative or the expansion of a current one. Their real world stories are captured using the new report’s ROI rubric. These stories will provide you with a structured model and new terminology to use for your own analysis of any of your online learning initiatives including teacher professional development, student course expansion, summer school or even online parent conferences.  Come to the session to meet some of our Online Learning ROI Pioneers in person!

Step three:  Do an ROI analysis on your online learning initiative. You’ve got an initiative and we’ve got the tool to help you with that ROI analysis. Based upon what you learn from reading the report and the reviewing the snapshots of the Online Learning ROI Pioneers, you will be ready to jump in with both feet. The rubric tool is set up to gently guide you through a series of six questions so that you can populate your analysis with informed data.  Come to the session to learn how to use the rubric to build your financial case for online learning!

Three easy steps – once you come to Bb World 2011 in Las Vegas!  See you there!

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  • http://www.hacres.com Tiffany

    Hi, Julie –

    My company is planning to launch a new online training initiative in 2012. I just discovered your blog while doing research on ROI, strategies and more for a report to my management team.

    is there is any way I can get a copy of the report from Bb World that you reference in your blog post above? I think it would be incredibly beneficial for me and my company.


  • http://bit.ly/nBHkCh Sara Loges

    For those of you who would like to read the ROI report that Julie is referring to, here it is: http://bit.ly/nBHkCh