I read an article by Dell recently that really caught my attention.  It was entitled “College Campuses Catching Up with Mobile Trends.” The article discussed the rate that universities have been capitalizing on the mobile trend when compared to other industries. From simple apps that provide a snapshot of campus information to fuller options that include access to coursework on an enterprise platform, the ‘unplugged’ student is connecting in new ways.

One of the challenges that schools find is that they don’t always know where to begin to start a mobile strategy.  I recommend our Student Engagement Scorecard as a way to look at the possibilities the organization has.

Questions arise about what “going mobile” will do for them and what kind of ROI they can expect. I come across many universities with questions like these and what their strategy should be. Ultimately, the possibilities are limitless, however, I like to simplify it into two categories that support the goals of the organization: Recruitment and Student Engagement.

Recruitment and Retention
Recruitment is a critical aspect of  improving business performance for universities. The goal for colleges is to showcase the differentiation and value that they offer.  With a personalized mobile app, prospective students see that the university offers them access to  class schedules, news, grades, library resources, sports information and more.  Going even further, students can buy books and prospects can even apply to the school.

Recently we helped Loyola Marymount University build a mobile app that they put at the center of their new outreach campaign.  Ultimately, they increased student applications by more than 10 percent that year, and extended the reach of their brand into 39 countries.

Student Engagement
Going deeper into the many options for student engagement, there are a myriad of possibilities.   Classroom apps are now customizable by the student so they can organize according to what’s most important to them.  Mobile collaboration and communication is a key benefit of mobility.  Discussion boards keep students connected with peers and instructors and push notifications of grades, announcements, and more save valuable student time.  And who says test taking can’t be fun?  Students are now taking tests on the go.
Ultimately, student mobility takes interactive teaching and learning to a new level, giving students and educators access to their courses, content and organizations on a variety of devices.  Take a moment to download and read “Taking it Mobile: Untethered Learning for 21st Century Students” This in-depth white paper can offer you a deeper look at how institutions are organizing on their next move towards a more robust mobile strategy.

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