With nearly 4 in 5 active Internet users visiting social networks and blogs, social media is of growing interest and opportunity for local governments as they work to utilize new platforms for promoting transparency, enhancing engagement and fostering collaboration. As technology continues to evolve and change the way we interact, government organizations cannot rely on only one channel to communicate with citizens.  It is increasingly necessary for local leaders and officials to evaluate communication strategies and utilize tools to help ensure time-sensitive information is quickly disseminated and easily available.

Not only are social media users increasing daily, but more and more citizens are turning to their social networks to obtain and share information about their surrounding community, as recent reports have published some interesting statistics:

To reach residents and the community more effectively, local governments should consider developingand maintaining a dynamic social media presence. Blackboard Connect, in collaboration with ICMA, has developed the Social Media and Local Government Playbook to help government leaders create and establish their social media communication plan. The Playbook provides tips, strategies, examples, and best practices to help you use social media to communicate successfully with constituents.

With the Social Media Playbook, government leaders and officials can learn:

  • Social media dos and don’ts
  • How local governments can benefit from using social media
  • How to develop a successful social media strategy
  • Best practices and innovative uses in government practice today

Visit the website to learn more about how Blackboard Connect can help you enhance your communication and outreach efforts.

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  • Calvin F.

    I agree with your point. It’s hard to talk to someone if you’re in America and they’re in Europe. Even if you have a phone to call or text them with, international charges can really put a dent in the phone bill. Ever since social media has existed, the difficulty of international communication has been reduced by profuse amounts. There’s no extra charge for talking to someone who lives across an ocean or two.

  • Morgan

    Up until about the middle of the twentieth century, the only way to communicate was through writing letters. Mail would be received about a month later from when it was sent. With today’s day in age, that wouldn’t work. We live in a fast paced world where we need a quicker way to communicate to others. People today thrive on being able to communicate with others quickly. It would be almost impossible to live in a fast paced world, with a slow paced communication system. Many people today use social media as a way to communicate. According to Andrew Perrinith the Pew Research Center, “65% of adults now use social networking sites.” Social media has enhanced our communication with teammates, friends, and family.

    Social media has provided a quick and easy way to communicate with many people at once. Many sports teams around the United States use social media as a way to communicate. My high school track team uses Facebook to tell everyone on the team practice times, meet details, dismissal, etc..Social media provides a way for messages to be communicated efficiently, especially those that do not have a phone, but have access to the internet. My club basketball team, although, does not use Facebook, but communicates through text messaging. Not everyone knows what is going on because they do not get the text or do not have a cell phone. Overall, social media makes it easy and gives a quick way to communicate to a team.

    Some people still may not agree that social media enhances our communication. Instead, they make the argument that social media is hindering our face to face communication. But in reality, only “29% of all teens exchange messages daily through social network sites”, while “35% of all teens socialize with others outside of school on a daily basis” according to PewResearch Center. They also may say that, we use our phones to hide behind. If a person wants to express a thought to someone, but does not have the courage to tell the other person, they use social media to say it instead of having to face that person. Some could say that we does not know how to hold a conversation in person because we don’t know how to use the right grammar since we are stuck on text talk. We still learn grammar in school though, and most are still able to differentiate the type of talk to use when in person and online. Although the some of these reasons may partly true, they don’t take into account that social media gives more for people to talk about. If you see something on social media you can go talk to your friends about it. Also, social media provides a quick and easy way to communicate with those who live far away. Although people have reason to believe social media is hindering our communication, many others would argue that it’s only enhancing it.

    Social media provides the world a quick and easy way to communicate. Social media has enhanced our communication with teammates, family, and friends by providing a more accessible way to communicate with others. Think about it, in today’s society where we need to get messages across quicker, do you think you would be able to keep up and communicate with others without social media?