Recently, in conjunction with American Association of School Administrators and National School Public Relations Association, we had the pleasure of presenting the 2011 Leadership Through Communication Award at this year’s NSPRA conference in San Antonio. The Leadership Through Communication Award is given to K-12 leaders who are responsible for enhancing school-to-parent communication within their district. This year’s award went to Steven T. Webb, superintendent, and Thomas R. Hagley, Jr., executive director of community and government relations, of Vancouver Public Schools, located in Washington State.

Vancouver showed exemplary leadership in enriching district communication by:

  • Empowering employees through communication training programs;
  • Requiring principals to own parent and community engagement strategies for their schools;
  • Establishing Family Resource Centers in “opportunity zone” schools; and
  • Developing two-way communication and facilitating avenues for honest parent and community feedback.

Applications for next year’s Leadership Through Communication Award are currently being accepted. In the past, a handful of Blackboard Connect clients have been the recipients of the honor, including Deer Valley Unified School District, Miami-Dade County Public Schools and Twin Rivers Unified School District. The winner of the 2012 Leadership Through Communication Award will be recognized at next year’s AASA national conference in Houston and at the NSPRA annual seminar in Chicago, with $10,000 to be contributed by Blackboard Connect.

To learn more about the Leadership Through Communication Award, visit the NSPRA website. Don’t miss your chance at this prestigious award as applications are due by September 15, 2011.

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