As we approach the New Year, we are reflecting on what we learned in 2011 and looking forward to all that 2012 has to bring.  One of the top trends we think will change tomorrow’s workplace will be the spread of the social enterprise.

What is the social enterprise, you ask?  As it is described by salesforce.com Chairman and CEO Mark Benioff, in the video below, the social enterprise represents the new and meaningful ways that your organization can connect with both customers and employees.

We live in an age where social networks such as Facebook, Twitter, and LinkedIn are just as valuable to a business, if not more so, than the corporate website.  These networks serve as a key platform for interacting with and monitoring the needs of your current and prospective customers, and also allow your employees to easily collaborate online.  These social networks should not exist as “islands” of collaboration and data, but should be seamlessly integrated into the process and workflow of your business.  This integration, and the value that increased interaction and collaboration will bring to your organization, is the social enterprise.

We will definitely be talking more about the social enterprise over the next year. Be sure to watch the video below to see Mark Benioff explain how organizations can build a successful social enterprise, and tell us what you think about this concept in the comments section below:

If you’re on Twitter, be sure to follow @salesforce for more information, and use the #socialenterprise hash tag!

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