With nearly 4 in 5 active Internet users visiting social networks and blogs
, social media is of growing interest and opportunity for local governments as they work to utilize new platforms for promoting transparency, enhancing engagement and fostering collaboration. As technology continues to evolve and change the way we interact, government organizations cannot rely on only one channel to communicate with citizens. It is increasingly necessary for local leaders and officials to evaluate communication strategies and utilize tools to help ensure time-sensitive information is quickly disseminated and easily available.
Not only are social media users increasing daily, but more and more citizens are turning to their social networks to obtain and share information about their surrounding community, as recent reports have published some interesting statistics:
To reach residents and the community more effectively, local governments should consider developingand maintaining a dynamic social media presence. Blackboard Connect, in collaboration with ICMA, has developed the Social Media and Local Government Playbook
to help government leaders create and establish their social media communication plan. The Playbook provides tips, strategies, examples, and best practices to help you use social media to communicate successfully with constituents.
With the Social Media Playbook
, government leaders and officials can learn:
Visit the website
- Social media dos and don’ts
- How local governments can benefit from using social media
- How to develop a successful social media strategy
- Best practices and innovative uses in government practice today
to learn more about how Blackboard Connect can help you enhance your communication and outreach efforts.