The prevalence and heavy reliance on mobile devices has changed how people interact and communicate. At Blackboard, we have been tracking this continuous trend, paying special attention to how traditional teaching and learning practices have been affected as a result. We have seen that students are taking a more active approach to their education, enrolling in courses and participating in the campus community with greater expectations. On college campuses, active students are asking for more from university officials, generally in the areas of service, choice, personalization and immediacy. We have seen that with the adoption of mobile applications and enhanced communication tools, institutions have been able to better address the changing needs of today’s higher education student.
As many colleges work to meet the expectations of a more mobile and active student body, we have compiled four examples of institutions positively affecting student engagement through the use of Blackboard tools and technologies:
University of Alabama
- Used Blackboard Connect and Blackboard Transact to improve the distribution of the student football tickets. UA students can also gain access to campus information via the university’s mobile app, as powered by Blackboard Mobile.
- With the My Ticket program, students were alerted of available tickets by a phone call via Blackboard Connect and then could claim them using their student ID card as validated by the Blackboard Transact system.
- Officials met active student needs with improved service, personalization and immediacy.
Cleveland State University
- Tested the effectiveness of timely, targeted messages as delivered by the Blackboard Connect for Learn service in an effort to improve student achievement.
- An instructor used SMS and voice alerts to remind students of course assignments and exams, which were reported to be effective by 78 percent of the students surveyed. All students involved expressed interest in other professors adopting a similar outreach strategy.
- Empowers instructors to deliver more personal and immediate communication to students.
Loyola Marymount University
- Implemented a pilot program to improve student success in a course with high attrition using tablet devices enabled with Blackboard Mobile to make the Blackboard Learn system more accessible and to allow for virtual tutoring.
- Of those students using the tablet devices, the retention rate increased to 90 percent with 53 percent of students passing the course. This is in comparison to those taking the course without the tablet device, which had an 87 percent retention rate and a passing rate of only 37 percent.
- Mobile device integration provides students with more choices as to when, where and how they can access course information, while providing a more personalized experience.
- Collaborated with Blackboard Mobile to develop an all-encompassing mobile strategy to enhance the on-campus experience for current students and visitors, and improve prospective student applications.
- LMU Live, an interactive tool built within their app, gives students and faculty the ability to share their experiences, through a feed of images, messages, and videos from around campus, uploaded from the app and displayed on monitors in the Welcome Center. University officials have seen a 15 percent increase in college applications as the app has been downloaded by 7,000 users.
- Creating a mobile community on campus enables LMU to better engage students and provide better service, choices and personalization.
To learn more about how you can implement greater mobility on to your campus, watch our recent web presentation, The Mobility Imperative: Improving Engagement for Today’s Student
. For more information about how Blackboard can help enhance the campus experience, visit the Blackboard for Higher Education