We recently hosted a webinar featuring Tom DeLapp, a communications industry veteran with over 35 years of experience, to discuss best practices and proven strategies for effective messaging using multiple modes and methods of communication. These days it seems like there are more ways to communicate than ever before. From phones to text messages to email to Facebook to Twitter, there are numerous ways for people to engage others in a conversation.
So many tools, in fact, even the nature of communication seems to be changing, says DeLapp. Now messages are shorter, more abundant and exchanged at a quicker rate thanks to the wide-spread adoption of new technology. As there are more ways to communicate and more messages being exchanged, the potential for information overload becomes greater. Many K-12 schools are turning to mass notification systems to help streamline messages while utilizing various communication channels. As technological tools can help districts reach parents quicker, easier, schools leaders must reevaluate their communication strategy so as to ensure communication is comprehensive and relevant.
In the webinar, DeLapp encourages superintendents and administrators to ‘own’ their communication strategy by envisioning parents and community members as ‘stakeholders’ or ‘investors.’ As investors, members of the school community demand tangible evidence from their investment — as they are involved not just financially, but emotionally. In owning communication, schools leaders should craft and send messages in an effort to engage in communication networking. To effectively communicate with investors, DeLapp says messages must be comprehensive, accessible, decipherable, understandable; recipient-focused; timely and relevant; and integrate dialogues, advisory systems and encourage feedback.
To hear more about owning your communication strategy, download the webinar here.