Through my career in marketing and sales management, I have learned how integral training and knowledge is to success in selling. Whether your company is launching a new product or service, updated features, a robust B2B or B2C promotional campaign or training your distribution channel partners . . . your sales team should be constantly kept up to date with the knowledge and skills needed to drive sales.
If you are already spending the time and money to leverage online tools such as Salesforce to enhance your sales efforts, whywouldn’t you include an integrated training component to dramatically impact your business results? Salesforce without this focus on training can be a real train wreck!
That’s why we developed Blackboard Learn for Sales: the first fully-featured sales training platform that is fully integrated with Salesforce. It has already received a tremendous amount of press and acceptance in the market, and we are looking forward to watching it have a significant impact on sales in 2012.
To learn more about Blackboard Learn for Sales, including ways to measure the value of training to your sales pipeline, be sure to check out the video below: