For many towns and cities across the county, mass notification has become an indispensable tool during urgent situations. The ability to send a message out to a large number of people in a moment’s notice is especially useful in protecting citizens and ensuring the safety of local communities. Having received much success and positive feedback from residents as a result of timely notifications, emergency and city managers are also using mass notification tools to send out messages with relevant information and updates.

Where it was once believed that non-emergency messages detracted from the effectiveness of mass notification, a recent survey of citizens has found that more regular, routine communication has many positive benefits. In particular, the survey, as conducted by Galain Solutions in conjunction with Blackboard Connect, found that 86 percent of respondents said non-emergency alerts and notifications help them feel more connected to their local leaders and surrounding neighbors.

To help communities take advantage of mass notification in sending general outreach messages, we are hosting a free webinar on Thursday, March 8 at 2 p.m. ET. Register and join Lorin Bristow, editor of Emergency Management magazine’s Alert & Notifications blog and leading independent mass notification consultant; the Chief of Police from Palmer, MA, Robert Frydryk; and Peter Franzese, Public Affairs Manager from Concord, NC for an enlightening discussion that promises to include:

  • Results from Galain Solution’s recent survey, Mass Notification: The Citizens’ Perspective – Understanding How Local Citizens View Mass Notification
  • Ideas for Community Outreach including how Palmer, MA uses mass notification to supplement recovery after major weather events and to announce local events such as Town Council Meetings and road closures
  • Best Practices for your messaging strategy – learn what Concord, NC does to ensure better targeted communications in order to avoid message fatigue

After the webinar, all attendees will receive a copy of Galain Solution’s White Paper containing their survey’s results as well as key conclusions that will surely inform community outreach communications strategy. Visit our website to learn more about how Blackboard Connect™ can help you increasing your effectiveness for emergency notifications and community outreach.

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