For many of us, the first thing we think of when it comes to smartphones and other mobile gadgets is the way we use them in our personal lives, from browsing the web to playing with our favorite apps.
But it’s not just about having fun, because these mobile and social technologies built for consumers are having a profound impact on the way we do business. According to one recent study, for example, organizations that gave their sales teams mobile access to their CRM realized a 14.6% increase in productivity, while those that provided social CRM tools saw an 11.8% increase.
At Blackboard, we’re proud to be a leader in this revolution in the technology of business. In Kelly Liyakasa’s recent article from DestinationCRM.com, “5 Emerging Sales Productivity Tools,” Blackboard’s Learn for Salesforce was listed as a top platform for a more social, mobile CRM, along with other tools such as Concurforce and Insideview.
Here’s an excerpt from the article:
Announced at Dreamforce 2011, Salesforce.com and Blackboard teamed up to launch Learn for Salesforce, a platform that gives sales teams a social learning experience by integrating with Salesforce.com Chatter, and by tailoring dashboards and reports to sales performance and business objectives. “You can build social communities around courses and facilitate project-based learning,” comments Heather Bennett, vice president of the Cloud Division at Internet Protocol phone systems provider ShoreTel, which started using Learn for Salesforce last January.
ShoreTel’s People Team, which was developed to make training across the enterprise a social learning experience, gives the sales team peer-to-peer engagement, with implications for sales performance as well. “We’ve had great adoption, because we are adamant believers that a learning system needed to connect to the way we do business.”