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by Stephanie Burton

Should You ‘Build or Buy’ that Mobile App Your School Needs?

The Scenario

Your college or university needs a mobile application to better connect with students, faculty, and alumni, on the go, and often in their preferred medium.

The Opportunity

According to Pew Internet research, 85% of American adults own a cell phone and now use the devices to do much more than make phone calls. Furthermore, a new eMarketer report found that nearly 90% of students in the class of 2016 will own a smartphone by the time they graduate.

As a result of this increase in mobile usage, along with increased demand for university-student interaction, more and more schools are turning to mobile apps to better engage their community.

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