Blackboard Connect Social Media Integration, part 3: Carrollton-Farmers Branch Independent School District, Carrollton, TX
In our third installment of the Blackboard Connect™ social media integration feature spotlight, we look at Carrollton-Farmers Branch ISD, a large K-12 school district outside of Dallas. TX, to examine their social media practices in conjunction with Blackboard Connect.
As the Assistant Director of Public Information for the Carrollton-Farmers Branch Independent School District, Angela Shelley is not shy about using every available communication mode and device for getting the word out. But as digital communication channels gain more prominence, streamlined messages and outreach grows increasingly important, and in some respects, necessary for school districts.
Situated on the border of Dallas, Carrollton-Farmers Branch spans across six cities and is comprised of more than 25,000 students. Described as majority -minority, the district’s population largely consists of native speaking Spanish and Asian students, with most students speaking English as a second language. Such a large, diverse population requires flexible, robust communication from the school and district officials.